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Research papers

A comparison of three methods of estimating South African television audiences

Three methods currently in use in South Africa to estimate television audiences are explained. In order to obtain comparable data , the periods of fieldwork for the three methods had to be matched as closely as possible. The samples used for the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Gert Yssel
June 15, 1992
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Citation

Yssel, G. (1992a, June 15). A comparison of three methods of estimating South African television audiences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-comparison-of-three-methods-of-estimating-south-african-television-audiences


Research papers

Apples and oranges

How Television and Radio audiences are measured varies widely across the world, and specifically in Europe. That differences in techniques matter is demonstrated. Users of research data, whether representing the interests of international brands or...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1992
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Citation

Menneer, P. (1992a, June 15). Apples and oranges. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/apples-and-oranges


Research papers

Audience measurement and communication effectiveness

Every day, managers of T.V, channels, in France like in most other western Countries, receive in their office tables and graphs showing the day before audience of T.V. broadcasts. They discover the number of viewers at each time segment throughout...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michel Brulé
Company: BVA Group
June 15, 1992
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Citation

Brulé, M. (1992a, June 15). Audience measurement and communication effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/audience-measurement-and-communication-effectiveness


Research papers

Measures of quality in Canadian broadcasting

The paper reviews the state of audience measures of quality in Canada in relation to developments in other countries. The general problems associated with qualitative measures of quality are considered in light of a specific example of family drama...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Philip Savage
June 15, 1992
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Citation

Savage, P. (1992a, June 15). Measures of quality in Canadian broadcasting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measures-of-quality-in-canadian-broadcasting


Research papers

Comparative evaluation of alternative research systems in France including a first view of passive sensing

CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Corinne Fabre
June 15, 1991
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Citation

Fabre, C. (1991a, June 15). Comparative evaluation of alternative research systems in France including a first view of passive sensing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparative-evaluation-of-alternative-research-systems-in-france-including-a-first-view-of-passive-sensing


Research papers

Patterns of TV watchers (French)

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
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Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/patterns-of-tv-watchers-french-


Research papers

Homogeneity and comparability of radio audience measurements in Europe

The Radio speaks to every one of us directly, without trans laters, without intermediates, immediately, about what interests us, about what we like, in our language. Any marketing and publicity professional, or of audience research, is aware of the...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Paloma Abascal, Marisa Ortiz
June 15, 1991
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Citation

Abascal and Ortiz (1991a, June 15). Homogeneity and comparability of radio audience measurements in Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/homogeneity-and-comparability-of-radio-audience-measurements-in-europe


Research papers

Patterns of TV watchers

This report offers a new approach to the question of behavior patterns in television viewing, which we term TELEMODES. The approach involves a typology consisting of six types (or modes). The typology was developed in 1988 in the framework of...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Laure Schapira
Company: Mediametrie
June 15, 1991
×

Citation

Schapira, L. (1991a, June 15). Patterns of TV watchers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/patterns-of-tv-watchers


Research papers

Methods of radio audience measurement comparing interview and diary techniques

Within the scope of the ARD Method Test the standard instrument of radio listener research in the FRG, daily-routine survey, according to the pattern of Media Analysis '90 was tested against two versions of diary: diary with or without coverage of...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Gerhard Franz
June 15, 1991
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Citation

Franz, G. (1991a, June 15). Methods of radio audience measurement comparing interview and diary techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/methods-of-radio-audience-measurement-comparing-interview-and-diary-techniques